On April 21st, Green Leaf rushed to the high-quality development and 25th anniversary celebration held grandly at the Jinji Lake International Convention Center in Suzhou. This celebration comprehensively reviews and focuses on showcasing the 25 year struggle and development achievements of Green Leaf, aiming to jointly plan a new journey of high-quality development of the national daily chemical industry.
Zhu Min, Chairman and Party Secretary of Suzhou Municipal Political Consultative Conference, attended the meeting. Fang Wenbang, member of the Standing Committee of Suzhou Municipal Party Committee, Secretary of Gusu District Party Committee, and Secretary of the Party Working Committee of the Protection Zone, delivered a speech to warmly congratulate the 25th anniversary of the establishment of Green Leaf. He stated that Green Leaf has been deeply involved in the daily chemical industry for 25 years, adhering to innovative leadership, and actively promoting the new launch of Suzhou's 175 year old brand, Zhongguihuan. Its development process is a vivid epitome of the integration of traditional and modern development in Suzhou. Currently, Suzhou is comprehensively building a first-class business environment, and will continue to support outstanding private enterprises in Suzhou such as Green Leaf to achieve high-quality development. We look forward to enterprises promoting more "Suzhou Intelligent Manufacturing" high-quality products to the world, so that old brand names can continue to shine.
In his speech, Lv Zhengyi, Deputy County Mayor of Binhai County People's Government in Jiangsu Province, stated that Chairman Xu Jiancheng is an outstanding entrepreneur who has emerged from Binhai. Over the years, he has always been concerned about his hometown and has given back to it through practical actions such as donating funds for education, rural revitalization, and industrial investment, fully demonstrating the responsibility and sentiment of entrepreneurs in the new era. He wished that Green Leaf would take its 25th anniversary as a new starting point, gather momentum and move forward, and reach new heights again.
Yan Jiangying, president of China Flavor essence and Cosmetics Industry Association, delivered a congratulatory speech, saying that Green Leaf has made steady progress and worked hard for 25 years. The enterprise solidifies its foundation with the spirit of "board cars" and practices its original intention with "altruism and love for others". It has achieved fruitful results in scientific research and innovation, revitalization of old brands, public welfare and charity, and has set a benchmark for the industry.
Guo Qiang, Executive Secretary General of the China Light Industry Federation and Chairman of the China Oral Cleaning and Care Products Industry Association, delivered a congratulatory speech, stating that Green Leaf has always held high the banner of "promoting enterprises through science and technology", supported by six major R&D centers, continuously increasing R&D investment, and promoting high-quality development of the industry with hard core technological strength, fully demonstrating the innovative responsibility of national daily chemical enterprises.
Wang Minyan, Chairman of the China Washing Products Industry Association, delivered a congratulatory speech, stating that as a standing director unit of the association, Green Leaf shoulders the responsibility of leading the high-quality development of the industry. Hope that Green Leaf will continue to exert the "leading goose effect" and lead the industry's technological innovation and standard upgrading; Continue to cultivate national brands and let "Made in China" daily chemical products shine on the world stage.
Wang Wanxu, Chairman of the China Association of Daily Chemical Industry, delivered a congratulatory speech, stating that under the leadership of Chairman Xu Jiancheng, Green Leaf adheres to the original intention of the industry, upholds long-term principles, builds advantages in the development of the entire industry chain, and grows into a well-known cosmetics star enterprise at home and abroad, making important contributions to promoting the innovative development of China's daily chemical industry and the global layout of national brands.
Xu Jiancheng, founder and chairman of Green Leaf Technology Group, gave a heartfelt review of Green Leaf's 25 year entrepreneurial journey with the title "Half Slope of Life". He set sail from Beijing, rooted in Suzhou, and then went global, telling the story of the struggle from difficult start-up to building a global development daily chemical enterprise. He stated that standing at the new starting point of the 25th anniversary, Green Leaf will adhere to a long-term approach, uphold its original industrial aspirations, deeply cultivate technological innovation, expand global markets, and create a century old Green Leaf.
Green Leaf Technology Group is located in Suzhou National High tech Zone, with a registered capital of 120 million yuan. It is a high-tech group company that integrates independent research and development of cosmetics, independent intelligent manufacturing, independent brand promotion, Green Leaf Shopping App, and global chain of Green Leaf Supermarkets. Our main independent brands include Love Life, Xinuosi, Newvitz, etc. Our Green Leaf brand business has covered 42 countries worldwide. At present, there are 10 major categories, 26 domestic brands for sale, and a total of over 5000 residential daily necessities. Over 4000 Green Leaf supermarkets worldwide have earned Green Leaf a brand value of 3.367 billion yuan.
At this celebration, Xu Wenjie, president of Zhonggui Biotechnology Co., Ltd., also released the brand's new achievements on the spot. In 175, Suzhou time-honored beauty brand Zhonggui had created three series of more than 50 products, and more than 60% of its products were exported overseas. The first store in the world on Shantang Street was opened, and Pingjiang Road store was about to appear. Meanwhile, online stores on platforms such as Tmall, Taobao, Tiktok, Pinduoduo, Little Red Book, and Dewu were opened, realizing the deep integration of oriental aesthetics with modern technology and global channels.
In addition, Green Leaf has always adhered to a platform based development strategy, partnering with leading companies in the global cosmetics, efficacy products, and health products fields, as well as the top 3-5 companies in various industries, to achieve win-win cooperation in the global market. On the scene of this celebration, the global strategic partners of Green Leaf, such as the global cosmetics giant Italy Yingteli INTERCOS Group, the global leader of essence and fragrance, Switzerland Chihuadun, and the world famous biological science enterprise Switzerland Longsha Group, have successively released new product introductions to comprehensively enable the upgrading of green leaf products with the world's top supply chain, cutting-edge technology and innovative scientific research achievements. At the same time, Yushu Technology's robots made their debut on site, showcasing the cross-border integration of high-end technology and daily chemical products, fully demonstrating the global, high-quality, and high-tech R&D and manufacturing capabilities of Green Leaf.
The celebration was also filled with warmth. The Suzhou Charity Federation and the Green Fund held a signing ceremony for public welfare co construction. Liu Leming, the president of the Suzhou Charity Federation, and Xu Jiancheng, the chairman of the Green Leaf Technology Group, witnessed the signing ceremony. This signing will help Green Leaf's public welfare projects develop more professionally and promote the development of Suzhou's public welfare and charity undertakings to a new level. At the same time, representatives of teachers and students from Green Leaf Primary School in Wutai County, Shanxi Province specially attended the conference, presented banners to Chairman Xu Jiancheng, and performed a poetry recitation program to express gratitude for years of support and deep affection.
During the special segment of the celebration, famous singer Jiang Yuheng performed classic songs such as "Looking Back Again" and "Plum Blossom Three Lane" live, adding warmth and strength to the 25th anniversary celebration of Green Leaf.
Under the joint witness of all guests, the 25th anniversary celebration ceremony of Green Leaf was successfully held, marking the beginning of a new journey of high-quality development for Green Leaf. After 25 years of hard work and progress, from a start-up enterprise to a high-tech daily chemical enterprise with global development, Green Leaf has become a strong driving force for the rise of national daily chemical industry with industry as its foundation, innovation as its wing, and responsibility as its soul. Standing at a new stage of development, Green Leaf will continue to adhere to its original aspiration, bravely shoulder its mission, deeply cultivate independent research and development, independent intelligent manufacturing, and global layout, and contribute greater strength to the high-quality development of the Chinese economy.
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