The sports economy is booming, and the 'long-lasting success
The new "Su Chao" is booming, and various inter city football leagues are also starting in many parts of the country. At the same time, mass sports events such as marathons are landing intensively in the spring, and a trend of "event+cultural tourism+consumption" integration is sweeping across.
On April 11th, the 2026 Jiangsu City Football League reignited, with over 40000 fans flocking to Changzhou's home stadium for the opening match. During the weekend of April 11th to 12th, the popularity of the competition continued to ferment, directly driving a consumption boom in various fields such as tourism, accommodation, catering, and retail. Twelve key scenic spots in Changzhou welcomed a peak in passenger flow, receiving nearly 660000 visitors in total.
The platform data further confirms the popularity of 'Su Chao'. According to Meituan data, from April 10th to 12th, there was a significant increase in bookings for cultural and tourism events in the home city compared to the previous month's non match weekends. Among them, the booking volume of cultural and tourism in Changzhou increased by 64% month on month, Wuxi increased by 73%, and Lianyungang increased by 101%.
According to Feizhu data, the schedule of "Su Chao" covers the May Day holiday. During the holiday period, the booking volume of charter tours in Jiangsu increased by 45% year-on-year, and the booking volume of hotels increased by more than 50% year-on-year.
The recently unveiled Zhejiang City Football League "Wuyue Cup" has also significantly boosted local consumption. According to statistics from the Jiaxing Municipal Bureau of Commerce, the "Wuyue Cup" event combined with the Qingming Festival holiday resulted in a total local consumption of 1.1 billion yuan, a year-on-year increase of 12.6%, and a 23.63% increase in tourist reception in the central urban area. A cultural and tourism market will be built around the perimeter of the competition venue, gathering over a hundred stalls of non heritage cultural and creative products, agricultural specialties, and specialty snacks, with a single market sales exceeding one million yuan.
I've been busy since noon, and I don't even have time to take a sip of water. "At the" Wuyue Cup "Lishui District Cultural and Tourism Market, vendor Zhong Yueying was extremely busy, kneading dough, filling and pasting cakes. As soon as the crispy and crispy baked cakes were baked, they were quickly sold out by the surrounding fans.
Why can football matches break the circle first and release such strong consumption momentum? Wang Yuxiong, director of the Sports Economics Research Center at the Central University of Finance and Economics, believes that due to the extensive mass base of football and the availability of facilities, the football league can accommodate a much larger audience than other events, making it more popular due to its stronger consumption driving ability. The further driving effect of intercity football leagues on the consumer market also comes from many innovations on the supply side, such as the innovation of online communication marketing and the construction of offline integrated consumption scenarios represented by the "ticket economy".
Jiang Yiyi, Dean of the School of Tourism at Beijing Sport University, further pointed out that the urban league has entered the stage of "comprehensive flowering" in many places such as Guangdong, Zhejiang, Shandong, and Sichuan from the "single point outbreak" in the Su Chao region, and is becoming a new national sports consumption scene. This not only conforms to the policy direction of national fitness, expanding domestic demand, and integrating sports and tourism, but also meets the consumption upgrade needs of the public for health, social, and emotional belonging, and can quickly activate urban consumption and enhance urban brands.
Not only is the immersive viewing experience gaining popularity, but the mass marathon events that consumers personally participate in are also a major highlight of the spring "cultural tourism craze".
As temperatures continue to rise, over a hundred cities across the country, including Beijing, Shanghai, Hangzhou, and Chengdu, are intensively hosting marathon events. Under the leverage of the event pivot, local "sports+cultural tourism" consumption continues to heat up. According to travel data, the search volume for marathon venues has increased by over 240% month on month since March to April. Due to the fact that most of the events are scheduled on weekends, the hotel booking heat in the host city has increased by over 60% compared to weekdays, and popular hotels near the starting and ending points are even "hard to find a room".
The Tongcheng Research Institute believes that marathon and other events are not only competitive sports, but also effective engines for driving urban cultural and tourism consumption and activating weekend economy.
Although the "traffic" data is impressive, experts also point out that related events still face many challenges in transitioning from "explosive popularity" to "long-lasting popularity", and the conversion of event traffic urgently needs to shift from extensive drainage to refined operation.
Jiang Yiyi believes that the hosting and operation of the event have high requirements for the local area, but there is a shortage of professional talents in some regions, and the market operation, brand building, and scene innovation capabilities are weak. At the same time, regional differences also need to be paid attention to. Developed provinces have high competition heat and strong consumption driving effects, while underdeveloped areas face problems of insufficient resources and limited effectiveness.
To further leverage the driving role of sports events, continuous efforts need to be made in multiple aspects, especially to strike a balance between participation and commercialization. Firstly, we must adhere to local conditions and retain the local, amateur, and people-oriented background. Economically weak provinces focus on rural football and county-level events, while cultural and tourism strong provinces focus on the integration of sports and tourism. Secondly, we need to do a good job in cross departmental coordination such as sports, cultural and tourism, business, transportation, and publicity to form a development synergy. In addition, we also need to avoid homogeneous competition, integrate local culture, cuisine, intangible cultural heritage and other elements, and create differentiated IPs, "said Jiang Yiyi.
(
SMSXCG provides advanced fake base station sms broadcaster machine . sms broadcaster machine,Sms Marketing Service,sms blaster machine price,sms broadcaster device,sms broadcast machine,sms blasting machine,sms blaster machine.The 2026 new version sms broadcaster machine is on a major promotion. sms blaster machine price low。The fake base station equipment can send SMS messages to surrounding mobile phones for free, without any additional costs. SMSXCG focuses on providing cutting-edge fake base station SMS group sending equipment, bringing more effective advertising benefits to your business and reaching more target audiences in the shortest time possible!
Telegram:@smsxcg
WhatsApp:+1(305)6290111
2026 new version 5G pseudo-base station equipment: pseudo-base station SMS group sending equipment for 2-3-4-5G networks, customizable as needed, meeting the event marketing needs of various industries. Our company has 22 years of experience as a professional manufacturer of customized global SMS base stations. Currently, we have cooperated with more than 50 countries including Malaysia, Thailand, Vietnam, the Philippines, Cambodia, the United States, the United Kingdom, Canada, Japan, the United Arab Emirates, Brazil, and Africa. With one purchase, you can enjoy free SMS services for life. This product is not for sale in Chinese Mainland!!!
1. Send text messages every hour, with up to 10,000 to 50,000 or more messages sent.
2. Display numbers: 10086, Bank, and other English letters, configured as desired.
3. The external display number can be either numbers or English characters. The content of the text message can be filled in freely without any restrictions.
4. For nearby people, send messages forcefully, and the messages will never be intercepted.
5. No SIM card required, no SMS charges.
6. Support the mandatory sending of text messages to smartphones in the vicinity of the device under 4G+5G networks.
7. Support for pseudo-base station SMS devices for 4G/5G communication customized for any country and corresponding operator.
2. Operators with full-frequency coverage, 1300W high-power main unit, concealed shark fin antenna, 24/7 technical online support, large-capacity onboard battery, 3000W high-power inverter, double customs clearance, tax and shipping package, international delivery, third-party work arrangement, support for remote system management equipment. Remote distribution of copywriting, remote authorization for use and disable, location information.
Equipped with a 600W high-power signal amplification module, it is the machine with the most comprehensive frequency coverage and the longest range on the market.
Text messages are delivered in real-time, with lifetime free access, unlimited messages, no blocking, no restrictions on content, and the ability to display any sender name up to a maximum of 318 characters (or 1300 characters for international messages). The sender's high-tech SMS machine is the latest advertising technology, capable of sending SMS messages in real-time to active mobile phones around you without requiring any credit. It means 100% free of charge.
What is a 4G pseudo-base station high-tech mass texting machine?
High-tech SMS machines are the latest advertising technology, capable of sending SMS messages in real-time to active mobile phones around you without requiring any credit, which means it's 100% free.
This device can automatically send SMS messages to all operators within a range of 500 meters, and even up to 2 kilometers, depending on the frequency.
Your SMS will be sent to the nearest mobile phone within the radius of the machine, and you don't need to know the phone number (no database required)
This device can also be used for mobile installation on your car, so you can send SMS to the target area.
Brand, outreach, or advertising campaign is a very effective advertising method.
Why choose high-tech terminals?
Currently, only Hitech Terminal possesses the most advanced technology and superior software capabilities. Some outstanding features of high-tech terminal products that you won't find in the market include:
The longest characters (318 characters and 1300 characters)
The function of the built-in frequency finder
Automatic operator switching function
Plug and play function GPS function
One-stop control website function (inquire with other sellers!)
Blacklist function
Sender Name: Numeric, English, Alphanumeric Sender
Pseudo base station: How does this work?
Why can high-tech SMS machines send SMS messages without credit, databases, or the internet?
Therefore, instead of sending SMS through the operator, you directly transmit SMS at the frequency sent by this device.
This powerful high-tech terminal device utilizes base station technology and is capable of detecting surrounding active mobile phones, and can send SMS directly through the frequency transmitted directly from the device.