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Four months into Australia's ban on social media for minors,
Australia implemented the world's first social media ban for minors in December last year, and its effectiveness has been closely watched. The latest survey shows that among the 12- to 15-year-olds who registered social media accounts before the ban was implemented, more than 60% can still access relevant social platforms. Another survey targeting parents shows that the implementation of the ban has had both positive and negative impacts.
According to a report on the website of Sky News UK on the 13th, the UK's Molly Rose Foundation and Australia's Youth Insight Organization jointly conducted a survey on the use of social media by minors from March 12 to 31, with 1,050 minors aged 12 to 15 in Australia as respondents. This is the first large-scale survey of its kind after the ban came into effect.
According to the survey, among minor users who had registered social media accounts such as YouTube, Instagram, and TikTok before the ban was implemented, 61% were still able to log into at least one of their original accounts. Specifically, 53% of YouTube users, 52% of Instagram users, and 53% of TikTok users could access their accounts normally.
Among users who continued to use the relevant social platforms after the ban took effect, 64% of YouTube users, 61% of Snapchat users, 60% of Instagram users, and 60% of TikTok users stated that the platforms had not taken any measures to delete or suspend their accounts.
On November 28, 2024, the Australian Federal Parliament passed the Cyber Safety (Minimum Age for Social Media) Amendment Act 2024, requiring specific social media platforms to take "reasonable measures" to prevent individuals under the age of 16 from having accounts on their platforms. The ban officially came into effect on December 10, 2025, with the list of banned social media platforms being dynamically adjusted based on circumstances. Non-compliant companies face fines of up to AUD 49.5 million (approximately RMB 240 million). Minors and their guardians who violate the ban will not be penalized.
It is worth noting that the data provided by the minors interviewed since the implementation of the ban is not optimistic. Among the respondents who had already been using relevant social media platforms before the ban was implemented, half reported that the ban had not improved their online safety, and one in seven said that the ban had actually made them feel less safe.
The parent group has both positive and negative feedback. A poll released by YouGov in March showed that 61% of parents with children aged 16 and under reported 2 to 4 positive changes in their children after the ban was implemented, including increased offline social interaction, improved parent-child relationships, and more focused and engaged communication. At the same time, two-fifths of parents observed 2 to 4 negative impacts, including a widening digital divide, minors switching to other less regulated alternative platforms, and reduced social interaction.
The introduction of a social media ban in Australia has garnered widespread attention globally, with countries such as the United Kingdom, France, Spain, and Greece pushing for similar legislative processes, aiming to strengthen the regulation of minors' use of social media.
Andy Burrows, the president of the Molly Rose Foundation, stated that the latest survey data has prompted people to pay attention to and reflect on the effectiveness of social media bans. "What parents and children need is not a flawed ban that only brings fleeting false sense of security." Proponents of the ban argue that it can quickly and decisively establish a safety barrier, "but preliminary evidence from Australia shows that technology companies have shirked their responsibilities, and there has been no substantial improvement in children's online safety and physical and mental health.".
(Yang Shuyi, Special Feature for Xinhua News Agency)
(Editor in charge: Ma Changyan)
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