Company News

Emotional design can enhance users' perception of a product'

Timehop is an app that allows you to revisit the present day of the past year. It can help you recall the tweets, Facebook statuses, and Instagram photos you took last year on this day, allowing you to reflect on your past self. Timehop has created a blue dinosaur mascot for its product. Many small dinosaurs are integrated throughout the interface, using mascots and humorous copywriting to convey the brand's personality traits and product temperament. Users can feel the presence of the dinosaurs when they open the app. A small dinosaur sits on the ground in the splash screen and says "Let's time travel," immediately bringing users emotionally into the theme of the app - the journey of time.