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Multiple real estate markets welcome 'little spring' with po
CCTV News: March and April are the traditional peak seasons for real estate. Recently, the real estate market in cities such as Shanghai has taken the lead in rebounding, which has significantly boosted the confidence of surrounding cities in buying houses, and the real estate market in the Yangtze River Delta has ushered in a long-awaited warmth.
On Saturday morning, in a new property in Jiangbei New District, Nanjing, Jiangsu, the sales center gathered many consumers who came to see the house. It is reported that the property has launched a total of 202 units of small high-rise and western-style houses, with an average floor price of around 26000 yuan. The person in charge of the property introduced that on the afternoon before the opening, customers came to queue up to subscribe, and the conversion rate of the newly launched properties exceeded 90%. At present, they receive more than 200 groups of customers every weekend, which makes him clearly feel that the market has rebounded.
Wang Caixian, the marketing manager of a new real estate project in Jiangbei New District, Nanjing, Jiangsu Province, introduced that beyond their surprise, more than 70 groups of customers came that night, which should be a phenomenon that has not occurred in the past 5 years. Basically, in 2025 it was 100 to 1, but now it has reached 20 to 1, even 15 to 1, and there has been a significant change in the overall conversion rate of visitors.
Ms. Wang, a resident of Nanjing, Jiangsu, said that housing prices have indeed decreased significantly in the past two years compared to previous years, but recently this period has been slightly higher than the previous period. Indeed, there are policies and talent subsidies, which are much better.
It is understood that the recovery of the new housing market in Nanjing is closely related to the recent introduction of new real estate policies, especially the talent subsidy policy, which provides subsidies ranging from 30000 to 150000 yuan for college graduates to doctoral students. At another new property for sale located in Yuhuatai District, Nanjing, the reporter met Mr. Pan who had just signed the purchase contract. He said that he had been working in Nanjing for 3 years and had planned to buy a property. Taking advantage of the new talent subsidy policy, he bought this new house near his workplace and calculated a sum for the reporter.
Mr. Pan stated that the original total price was 2.11 million yuan, with a 100000 yuan master's talent subsidy in Nanjing and a 110000 yuan subsidy in Yuhuatai District, totaling 210000 yuan. After the discount is reduced, it can reach 1.9 million yuan. He took out all his housing provident fund loans, and the current policy is still relatively good.
The person in charge of the property introduced that on the basis of talent subsidies in Nanjing, their property is located in the Yuhuatai New Binjiang area, which has received an additional subsidy of 100000 yuan, which has led to a continuous increase in their recent new house transaction volume.
Ni Xinzhong, the sales manager of a real estate project in Yuhuatai District, Nanjing, Jiangsu Province, introduced that after the policy was implemented on February 10th, the number of visitors and transaction volume of the project increased by 135% year-on-year. In the past 58 days, nearly 200 housing units have been sold, and in the first two years, it may have been 200 units in the first half of the year. It is evident that the current customers' enthusiasm for buying houses has increased.
Data shows that in the first quarter, a total of 7023 households in Nanjing applied for the use of talent housing tickets, involving subsidy funds of 367 million yuan, directly driving a new housing transaction volume of about 4.3 billion yuan. In March 2026, 2135 new houses were sold in Nanjing, and from April 1st to 17th, 2368 new houses were sold in Nanjing, maintaining a sustained growth trend.
Nanjing, Jiangsu: Second hand housing transaction volume increased by over 80% month on month in March, customer decision-making cycle shortened
Nanjing is not only experiencing a rebound in the first-hand housing market, but also in the second-hand housing market, which has benefited from the "golden three silver four" trend, and the recovery trend is even more evident.
At a real estate agency store in Gulou District, Nanjing, Ms. Song is consulting with salespeople about the availability of second-hand housing in the surrounding area. She said that she has been looking at houses since 2025, and the housing prices in Nanjing have fluctuated greatly in the past two years, so she dare not make a bold purchase. But the recent introduction of various favorable policies for the real estate market has given her the idea of buying a house.
The store manager stated that in recent years, the real estate market in Nanjing has continued to adjust, and most homebuyers are on the sidelines. However, since March 2026, with the launch of the "Ning Six Measures" in Nanjing, including policies such as offering a 1% discount on the total loan amount to homebuyers who "sell old and buy new", market confidence has been significantly boosted.
Zhou Shiming, the person in charge of a real estate agency store in Gulou District, Nanjing, Jiangsu, said that the transaction volume in their business district has increased by 21% compared to the same period in 2025. The reduction of interest rates and the exemption of deed taxes have lowered customers' purchasing costs and increased their confidence in purchasing, resulting in a shorter decision-making cycle for customers.
Data statistics show that in March, 9883 second-hand houses were sold in Nanjing, with an average of over 300 transactions per day, a month on month increase of 81% and a year-on-year increase of 5%.
Li Zimo, Vice President of the Jiangsu Nanjing Real Estate Society, stated that currently, after five years of adjustment, housing prices in Nanjing have returned to a relatively low level. Compared to the peak housing prices in 2021, the housing prices of some areas and properties in Nanjing have been reduced by 40% to 50%. They believe that the small spring of the real estate market in March and April actually represents a stabilization of housing prices in Nanjing, entering a new stage.
Hangzhou, Zhejiang: New Policies Help the Real Estate Recovery, Land Auction Market Welcomes a 'Good Start'
Not only in Nanjing, but also in Hangzhou, the real estate market is experiencing a small spring. In March, 9356 second-hand houses were sold in Hangzhou, a month on month increase of 178%, setting a new high in nearly 10 months. At the same time, the land auction market has also ushered in a "good start", showing a situation of strong supply and demand.
Ms. Wang, a resident of Hangzhou, Zhejiang, has been looking at second-hand houses recently. She expressed her desire to purchase a property before marriage and, considering her budget and convenient transportation, chose an older community in the city center. Recently, the selling price of this community has decreased significantly compared to the first half of 2025, coupled with the latest housing provident fund policy in Hangzhou, which has accelerated her decision to buy a house.
It is reported that the new housing provident fund policy launched in Hangzhou has increased the maximum loan amount and multiple. The maximum amount of housing provident fund loans has been increased from 1.3 million yuan to 1.8 million yuan, and the personal loan limit does not exceed 900000 yuan. The calculation multiple of the personal loan limit for employees has been adjusted from 15 times to 20 times. In addition, according to data from the National Bureau of Statistics, in March, the prices of second-hand houses in Hangzhou decreased by 5.2% year-on-year, driving the market's recovery under the dual factors.
The rebound of the real estate market is further transmitted to the land market. In April, the land auction market in Hangzhou had a good start, with all three plots sold at a premium, with the highest premium rate reaching 59.67%.
Shang Guanjian, the president of the Hangzhou branch of Beike Research Institute, said that currently, the high premium rate in Hangzhou is due to developers' continued optimism about the Hangzhou market, which has always been relatively active. In terms of overall supply in 2026, it is actually a strategy to control increment and optimize supply. Controlling increment is beneficial for the entire market to better reduce inventory.
Shanghai: Net absorption of Grade A office buildings in the first quarter increased by 24.8% month on month
Commercial real estate covers various formats such as office buildings, shops, apartments, etc. The absorption volume is the core indicator of the commercial real estate leasing market, mainly used to measure the real demand increment in a specific period of time. According to institutional data, in the first quarter of 2026, the net absorption of Grade A office buildings in Shanghai was 201000 square meters, an increase of 24.8% compared to the previous quarter. The absorption in one quarter has exceeded the level of the first half of 2025.
In Xintiandi Dongtai, the core business district in Huangpu District of Shanghai, the Shanghai International Flower Festival has attracted a large number of consumers by superimposing various featured consumption formats. The person in charge introduced that in the first quarter of 2026, the company held more than 100 unique events in six commercial projects in Shanghai, from selling products to selling services and experiences, which has become a new driving force for retail business growth.
In addition to the further increase in rental activity in the core business district, the rental of office buildings in the core area has also shown a structural recovery. In Pudong New Area, Shanghai, the person in charge of a Grade A office building introduced that in the first quarter of 2026, the occupancy rates of two office projects operated by the company in Shanghai have reached 90% and 95% respectively. Among them, the rental demand of high-tech industries has grown significantly.
According to data from real estate service company JLL, in the first quarter of 2026, the vacancy rate in Shanghai's Pudong Central Business District decreased by 1.3 percentage points month on month, the vacancy rate in Pudong's non central business district decreased by 2.4 percentage points month on month, and the vacancy rate in Puxi's non central business district decreased by 0.9 percentage points month on month.
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