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Dongfeng Motor's 15th Five Year Plan: Decoding the Methodolo

The 19th Beijing International Auto Show (referred to as "2026 Beijing Auto Show") is currently in full swing. Against the backdrop of profound changes in the global automotive industry, the transformation and upgrading of China's automotive industry has entered a critical period. As the "national team" of China's automobile industry, Dongfeng Motor Group Co., Ltd. (hereinafter referred to as "Dongfeng Motor") officially released the "Dongfang Fengqi 2030" plan at this year's auto show, showcasing 26 heavyweight products, 13 cutting-edge technologies, and the new concept car EQ-REBORN, demonstrating to the world the firm determination and hardcore strength of Chinese car companies to transition towards intelligence, greenness, and internationalization.
 
Standing at a new starting point at the beginning of the 15th Five Year Plan, this state-owned automobile enterprise with a development history of 57 years is taking the "13343" action plan as its guide and moving towards the goal of becoming a world-class enterprise at full speed.
 
Establishing a comprehensive and systematic layout to reshape the development pattern
 
At the beginning of the 15th Five Year Plan, Dongfeng will embark on a new journey, continue to implement the 'Dongfang Fengqi 2030' plan, anchor new coordinates, fully embrace the wave of the artificial intelligence era, deeply cultivate the green and low-carbon industry track, deeply rooted in the global market, accelerate towards new leaps and heights, and reshape the new pattern of high-quality development of the enterprise. "At the Dongfeng Motor Conference at the 2026 Beijing Auto Show, Yang Qing, Chairman and Party Secretary of Dongfeng Motor, outlined a new blueprint for the transformation and development of the enterprise.
 
The transformation of Dongfeng Motor Corporation is not a "partial innovation" with a single breakthrough, but a "comprehensive reconstruction" covering strategy, technology, products, ecology, and brand. It is reported that the "Dongfang Fengqi 2030" plan is centered on the "13343" action plan, which is not only a continuation and upgrade of the "Dongfang Fengqi" plan and the "Technology Leap" action during the "14th Five Year Plan" period, but also builds a clear and implementable strategic system, becoming Dongfeng Motor's specific plan for the "15th Five Year Plan".
 
Feng Changjun, General Manager and Deputy Secretary of the Party Committee of Dongfeng Motor Corporation, gave a detailed interpretation of this action plan in an interview with the Economic Reference Daily: "1" is a core goal, adhering to the orientation of high-quality development, revitalizing and building "three Dongfeng" - intelligent, green and international Dongfeng, innovative, transformative and integrated Dongfeng, and serving users to create value Dongfeng.
 
By 2030, global sales will strive to reach 5 million vehicles, with new energy vehicle sales accounting for over 70%, overseas sales accounting for 40%, and R&D investment intensity remaining above 7%. "Feng Changjun's words are full of confidence. This goal means that in the next five years, for every 10 vehicles sold by Dongfeng Motor, 7 will be new energy vehicles; Out of every 10 car users, 4 will come from overseas markets.
 
Feng Changjun further introduced that the second "3" refers to the three major plans of "Tianyuan Intelligence", "Tianjing Zero Carbon", and "Tianji Sail", focusing on the three major tracks of intelligence, zero carbon, and internationalization; The "4" refers to the four major ecosystems, which aim to create a collaborative and interconnected technology innovation ecosystem, a stable and resilient production and supply chain security ecosystem, an extremely beautiful smart travel ecosystem, and a mutually beneficial independent joint venture collaborative ecosystem; The last "3" refers to product improvement, service improvement, and brand improvement, always focusing on users to achieve value enhancement.
 
Industry insiders believe that Dongfeng Motor's design accurately grasps the core trend of the automotive industry's transformation, based on its own advantages and closely aligned with national strategic needs. During the 14th Five Year Plan period, China's automobile industry has transformed its first mover advantage in the field of new energy vehicles into an industry leading advantage. Dongfeng Motor's "Dongfang Fengqi 2030" plan is a vivid practice of central enterprises actively aligning with national strategies and leading industrial transformation. Its systematic layout provides important reference for the high-quality development of Chinese automobile enterprises.
 
Building Core Competitiveness through Three Dimensions of Technology Foundation
 
Strategic implementation is based on technology. On the track of transformation in the automotive industry, breakthroughs in core technologies are the key for enterprises to seize the opportunity. During the 15th Five Year Plan period, Dongfeng Motor will focus on dimensions such as intelligence, zero carbon, and ecology, continuously increase research and development investment, and make every effort to overcome the bottleneck problems in the industrial chain, build a hard core technology system to support the transformation and development of the enterprise, and lay a solid foundation for strategic implementation.
 
In the field of intelligence, Dongfeng Motor takes the "Tianyuan Intelligence" plan as the core, deeply cultivates the "one core, dual base, dual element" intelligent technology system, and builds a future travel solution of "cabin driving integration and vehicle cloud collaboration". Feng Changjun introduced, "We take the Dongfeng Taiji big model as the core and the generative high-quality data as the fertile ground, accelerating the leap from application models to developing intelligent brains, and advancing intelligent vehicles into higher-order intelligent agents that can think independently
 
At this year's auto show, the Dongfeng Tianyuan intelligent driving system was officially unveiled. This intelligent driving system, which deeply integrates the "Car Road Cloud Star" integration and bicycle intelligence, creates a full scenario, high certainty safe travel experience for users through a fully self-developed perception, decision-making, and execution architecture.
 
Relying on cabin driving integration technology, we seamlessly integrate intelligent cockpit and intelligent driving, seamlessly connecting interactive experience and driving decision-making. At the same time, we deeply integrate intelligent chassis and intelligent driving technology, allowing intelligent decision-making in the digital world to be transformed into precise control in physical space in real time, truly realizing the integration of 'smart brain and vehicle muscles'. Feng Changjun further explained the core advantages of the' Tianyuan Intelligence 'plan.
 
In the zero carbon field, Dongfeng Motor is promoting the "Sky Net Zero Carbon" plan of "pure electric foundation, hydrogen energy leading, and diversified layout", reconstructing the travel power ecology with cutting-edge technology. At present, new energy travel has long bid farewell to simple endurance competition. What users truly crave is worry free and zero carbon free travel in all scenarios and throughout the entire cycle, "said Feng Changjun. The company is making every effort to research and develop solid-state battery technology to fundamentally solve the problems of battery safety and endurance." Our self-developed solid-state battery will be mass-produced and installed in September this year, bringing users a safer and more convenient pure electric travel experience
 
In terms of hydrogen energy, Dongfeng Motor has established a complete technical system from core materials and key components to system assemblies and vehicles, achieving four "firsts": the world's first 400kW high-power fuel cell, the first market share of commercial vehicle demonstration operation, the first complete industrial chain in China, and the first number of invention patents in the field of hydrogen energy. At the Beijing Auto Show, the "Dongfeng Hydrogen Boat" exhibition area showcased iconic achievements such as the world's first 400kW fuel cell metal plate single stack and a 300kW fuel cell system designed specifically for hydrogen powered heavy-duty trucks, demonstrating Dongfeng's profound accumulation in the hydrogen energy field.
 
At present, our hydrogen fuel cell products have been installed on vehicles and demonstrated for operation in Wuhan, Guangzhou, Chongqing and other places. The vehicle operation has exceeded 650000 kilometers, and the market share of hydrogen fuel vehicles has exceeded 30%, providing a 'Dongfeng solution' for the large-scale application of hydrogen energy in the country, "said Feng Changjun proudly.
 
In terms of ecological construction, Dongfeng Motor builds an "innovative, transformative, integrated and symbiotic Dongfeng" with four major ecological systems, breaking through industrial boundaries and achieving openness and win-win results. We are building a collaborative and collaborative technology innovation ecosystem, deepening the '1+N+X' integrated research and development and collaborative innovation system, promoting the dual wheel drive of 'self-developed+co created', working together with central enterprise partners, technology enterprises, and research institutes, focusing on basic research and forward-looking technologies, jointly building an open innovation ecosystem, expanding the boundaries of cutting-edge technologies, and continuously strengthening the global innovation circle of friends. Through a hard core breakthrough from zero to one, we aim to create a second curve of sustainable growth. ”Feng Changjun stated.
 
As the "chain leader" of the automotive industry, Dongfeng Motor always shoulders the responsibility of ensuring the safety of the industry chain and building a complete, smooth, stable and resilient supply chain security ecology. We take the 'Ten Major Science and Technology Projects' as the driving force to establish a modern industrial chain and supply chain system that is independent, controllable, safe, efficient, open and collaborative. We focus on core areas such as chips and basic software, and rely on innovation consortia to carry out technological breakthroughs and standard building, driving industrial upgrading through technological iteration, "said Feng Changjun.
 
In addition, Dongfeng Motor has also built a smart travel ecosystem and an independent joint venture collaborative ecosystem. We work together with ecological partners and local governments to promote the deep integration of smart cars with smart energy, transportation, and cities, connect the entire "vehicle energy network cloud" chain, and accelerate the commercialization of V2G smart energy; Empowering joint ventures with new energy and intelligent technologies, deepening global resource sharing, and jointly building a new paradigm of global ecological integration. ”Feng Changjun added.
 
Continuous technological innovation and ecological construction have continuously enhanced Dongfeng Motor's core competitiveness. Data shows that in the first quarter of 2026, Dongfeng Motor sold 528000 vehicles, a year-on-year increase of 12.3%. Among them, 210000 new energy vehicles were sold, a year-on-year increase of 52.3%, demonstrating strong development resilience. Industry experts evaluate that Dongfeng Motor has built a core competitiveness that is difficult to replicate through its three-dimensional efforts of "intelligence+zero carbon+ecology", providing a vivid example of "technological empowerment and ecological synergy" for the transformation of central enterprises.
 
Adhering to the tradition of innovation, from the "meritorious vehicle" to the "new species", it continues to be passed down
 
In the center of Dongfeng Motor's exhibition stand, a concept car with a square and tough appearance and a calm and atmospheric temperament is particularly eye-catching - this is Dongfeng Motor's EQ-REBORN concept car, which was globally launched at the 2026 Beijing Auto Show. It is not only a new car that carries cutting-edge technology, but also embodies the spiritual core of Dongfeng Motor's 57 year car making philosophy.
 
In 1975, deep in the mountains of Shiyan, Hubei, the first Dongfeng military vehicle EQ240 was officially produced. It is not an ordinary truck. It has been on the front lines, through smoke, over mud, and through life and death. The soldiers have given it a glorious and resounding name - the 'hero car'. ”You Zheng, member of the Standing Committee of the Party Committee and Deputy General Manager of Dongfeng Motor Corporation, gave a heartfelt review. After 57 years of trials and tribulations, we have witnessed the turbulent years of China's automobile industry from scratch and from weakness to strength. Today, under the name of EQ-REBORN, we pay tribute to the heroes and embark on a new era. ”
 
Dongfeng Motor's transformation has never been a completely new reconstruction that breaks away from the past, but rather an innovation in inheritance and inheritance in innovation. This concept of upholding integrity and innovation has become the spiritual foundation of Dongfeng Motor's transformation and development, and the core guarantee of product quality. EQ-REBORN is built on quantum architecture and Tianyuan architecture, with an integrated die-casting ultra-high strength skeleton, equipped with a series of cutting-edge technologies such as Mach power, solid-state battery, Taiji large model, Tianyuan intelligent driving, Tianyuan intelligent cabin, etc. It redefines a new paradigm of intelligent travel in the light off-road category with an open ecology of variable form and software hardware decoupling.
 
We don't talk about cold parameters or complex configurations. I want to share the 'Eastern Light Off road Life Philosophy' in five words - hidden power, stored energy, moderation, authenticity, and far-reaching. You Zheng explained in detail the design concept of EQ-REBORN: hidden power is a military grade strong physique and comprehensive hardcore strength under a simple, neat, square and restrained shape; Accumulating momentum is the gradual development from hero vehicles to new energy, from traditional off-road to intelligent light off-road; Moderation is a balanced aesthetic that avoids excessive design and unnecessary stacking; Authenticity means not chasing after extravagance, returning to the essence, freeing travel from anxiety, and bringing life back to ease; Zhiyuan is a long-term ideology that takes it as its responsibility to serve the country through industry and leads the future with cutting-edge innovation.
 
EQ-REBORN not only needs to be a current bestseller, but also a work that accompanies you to go further and see higher in the era. ”You Zheng said.
 
This concept of drawing strength from cultural roots and empowering inheritance with technological innovation also runs through Dongfeng's overall product layout. At this year's Beijing Auto Show, Dongfeng Motor gathered all its independent brands including Dongfeng Mengshi, Dongfeng Lantu, Dongfeng Yijing, Dongfeng Yipai, Dongfeng Fengshen, and Dongfeng Fengxing, bringing 26 heavyweight products. Among them, the first model X9 of the brand new Yijing was launched, marking Dongfeng's further expansion in the field of new energy; The debut of the high-performance version of the Mengshi M817 demonstrates Dongfeng's hardcore strength in the field of intelligent off-road driving; The Dongfeng Yipai Nano 01 Cross has been launched, and the Dongfeng Fengxing Xinghai V6 has made its debut... These products comprehensively cover the segmented markets of luxury intelligent off-road, high-end new energy, mainstream household and multi-functional travel, accurately meeting the diversified and high-quality travel needs of users. They are also a vivid practice of Dongfeng Motor's "product up, service up, brand up" and "three up" strategies.
 
The East is white, the journey is vast, and Chinese cars have Dongfeng. "You Zheng's statement at the press conference is not only a confident declaration of Dongfeng Motors, but also a footnote to the era of China's automotive industry from large to strong, from following to leading. At the historical juncture of deep adjustment of the global automotive industry pattern, Chinese car companies represented by Dongfeng Motor are taking innovation as the propeller, green as the sail, and openness as the rudder, heading towards a broader stage on the track of intelligence, greenness, and internationalization.
 
"We believe that after five years of efforts, Dongfeng will join hands with users and ecological partners to create a new era of better automobile life, and will contribute new and greater strength to the construction of Chinese path to modernization." Yang Qing's words demonstrate the responsibility and responsibility of this central automobile enterprise.
 
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Dongfeng Motor's 15th Five Year Plan: Decoding the Methodolo
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