- Telegram£º@smsxcg
- WhatsApp£º+1(305)6290111
Industry News
Running Economic Engine: How Marathon Boosts Trillion Domest
Our reporter Liu Qi and Du Yumeng
At 7:30 am on April 26th, with a crisp gunshot, the 2026 Miyun Marathon officially began running. More than 10000 runners rushed out of the starting arch, like a colorful wave rushing forward. The cheers and shouts on both sides of the track were full of passion
At the same time, more than 800 kilometers away from Miyun, Beijing, Dalian Donggang Business District also fired shots for the 2026 Dalian Marathon. In addition, on April 26th, marathon races were held in many places such as Hangzhou, Bengbu, Ganzhou, and Changsha. According to the official website of China Marathon, from March to April this year alone, over 130 marathons were held nationwide.
On the track, every step of running embodies love; Outside the race track, every event is linked to economic fluctuations. A marathon is not just a sports competition between runners, but also a complete industry chain covering pre race, during race, and post race, where every link continuously unleashes consumer potential and stimulates urban vitality. The concept of "sports as a platform and economy as a performer" is becoming a reality, and various sports events represented by marathons have become important engines for driving consumption and empowering urban development in various regions.
Track extension
consumption upgrade
According to data released by the Miyun District Sports Bureau, the cumulative number of registrations for this year's Miyun Marathon has reached 40927, setting a new historical high.
This is my fifth time participating in the Miyun Marathon, and the track and scenery are very innovative every year. The newly added Miyun Reservoir landscape section this year has a broad view and a strong atmosphere, "said Ms. Li, a participant in the 2026 Beijing Miyun Marathon, in an interview with Securities Daily.
According to reporters' analysis, since April alone, in addition to the 2026 Miyun Marathon, Beijing has also held multiple events such as the Beijing Half Marathon, 2026 Beijing Yizhuang Half Marathon, and 2026 Beijing Sub center Marathon.
Deng Jiayi, who participates in competitions all year round, told reporters that in recent years, the number of runners has surged, and the winning rate in popular events is extremely low, making it difficult to find a ticket. I only won the Beijing City Sub center Marathon in April, with a registration fee of 180 yuan
Mr. Fu, who participated in the Beijing Half Marathon this year, deeply shares this feeling. He said that top tier events are indeed popular, especially gold and white gold medal events such as Beijing, Wuxi, Xiamen, and Shanghai, which are even more difficult to find. The reason for this is twofold: firstly, the strong sense of honor brought by top tier sports IP; The second factor is the city's business card, track experience, and scarcity of events, which collectively increase the difficulty of winning popular races.
The "2025 China Marathon Blue Book" recently released by the Chinese Athletics Association shows that a total of 594 marathon events will be held throughout 2025, including 341 certified events in categories A and B. In addition, in terms of the number of participants, by 2025, a total of 2.6027 million people will have completed the A and B certified events of the Chinese Athletics Association, including 740900 people for marathon events and 1.8618 million people for half marathon events. The number of people completing each event will significantly increase compared to 2024.
The continuous rise in popularity of marathon events is not only a reflection of the maturity of the sports industry, but also an inevitable result of the continuous improvement of residents' income levels and consumption upgrades. "Ma Jihua, founder of Beijing Darui Consulting Company, said in an interview with Securities Daily that with the improvement of the public's fitness awareness, road running represented by marathons has gradually become a way for people to pursue health and challenge themselves.
This seemingly low threshold movement is continuously unleashing diverse economic values.
Xiao Hongwei, director and researcher of the Policy Simulation Laboratory of the Economic Forecasting Department of the National Information Center of the National Development and Reform Commission, stated in an interview with Securities Daily that the economic value of large-scale marathon events is reflected in the three-layer layout of the complete industry chain: upstream is responsible for event operation and IP incubation, covering event planning, route planning, timing system, medical security, and government public service coordination, which is the "central system" of the event; Midstream is responsible for event presentation and commercial conversion, including brand sponsorship matrix, event broadcasting, registration, and derivative product development; Downstream is responsible for consumer services and derivative economy, covering runner equipment consumption, accommodation, catering, travel, tourist attraction linkage, post race rehabilitation, and public fitness training.
In Xiao Hongwei's view, the number of participants and the scale of the event directly affect the commercial value and economic driving effect of the event. Among them, as the most active end users in the consumer chain, mass leisure runners are the fundamental market for the commercial value of sports events.
Industrial linkage
Economic resonance
According to the Blue Book, in 2025, 284 A-class certified events nationwide will create a direct economic impact of 18.51 billion yuan, an increase of 16.8% year-on-year; Realize a driving effect of 45.4 billion yuan and a tax effect of 1.34 billion yuan, creating 183000 job opportunities, with three indicators increasing by 15.7%, 16.1%, and 15.9% year-on-year, respectively.
Before running a marathon, a pair of ordinary sports shoes was enough. Now, from running shoes to quick drying clothes, to energy glue, everything has its own requirements. "Deng Jiayi told reporters that her annual marathon budget is about 8000 to 10000 yuan, of which running shoes, quick drying clothes, sports watches and other equipment account for 40%, registration fees account for 10%, and the rest is used for travel and accommodation. To improve my grades, I specifically bought carbon running shoes and paired them with a smart sports watch to monitor my heart rate in real-time
Wang Jiaming, General Manager of Beijing Miracle Island Trading Co., Ltd., has been deeply involved in the sports goods market for many years. He told Securities Daily reporters, "With the nationwide fitness craze, the demand for sports equipment in the domestic market continues to expand, and the consumption logic is also changing. In the past, the public's understanding of sports equipment remained at the level of 'basic practicality', thinking that it could be worn and used. Nowadays, consumers are willing to invest in health and pay for their interests, and prefer professional and high-quality products that can effectively improve sports performance and optimize sports experience
Along with the iteration of consumer demand, upstream and downstream enterprises in the marathon industry chain are also actively improving the depth and breadth of their market layout. The 2025 annual report of Xtep International Holdings Limited (hereinafter referred to as "Xtep International") shows that Xtep International strategically focuses on the running field, deeply cultivates the mass market with its main brand Xtep, and targets high-end customers with its Sokoni. In 2025, Xtep International's revenue reached 14.151 billion yuan, a year-on-year increase of 4.2%. Among them, the revenue of the professional sports division where Sokoni is located increased by 30.8% to 1.636 billion yuan. In 2025, the main brand of Xtep will continue to rank first in terms of wearing rate in key marathon events in China, such as Xiamen, Shanghai, Beijing, Wuxi, and Chengdu.
At the same time, sports supply, as the "energy backing" of marathon sports, has become an indispensable key link in the industry chain, and market demand continues to rise. Beijing Kangbiti Sports Technology Co., Ltd., rooted in the domestic sports nutrition food industry, will achieve a revenue of 1.159 billion yuan in 2025, a year-on-year increase of 11.40%. The company's 2025 annual report shows that it has specifically carried out a research and development project on the development and process of energy gel, targeting the needs of endurance sports such as marathons, and addressing issues such as the efficacy and taste of energy gel products in the industrialization process.
In terms of sports protection, the relevant person in charge of Zhong'an Insurance told Securities Daily reporters that since 2024, Zhong'an Insurance has closely followed the trend of national fitness, deeply cooperated with various sports events such as marathons, and provided comprehensive protection for the events. Currently, the company has accumulated rich experience in providing protection for marathon and other road running events. The company hopes to support the development of the national sports industry and create long-term value for the public's pursuit of health through sports insurance
As the core hub of the marathon industry chain, event operation is an important link in connecting various links of the industry chain and releasing industrial value. Shanghai Donghao Lansheng Sports Co., Ltd., a subsidiary of Donghao Lansheng Exhibition Group Co., Ltd., mainly undertakes events such as the Shanghai Marathon. During the 2025 Shanghai Marathon, the company innovatively launched the "Happy Shopping Festival", linking 456 brands and 7700 offline stores to build a comprehensive discount network around four major scenarios: travel, accommodation, food, and tea drinks, transforming event traffic into consumption increment.
The vigorous development of various links in the marathon industry chain, from the pursuit of quality on the consumer side to collaborative innovation on the industrial side, not only responds to the people's aspirations for a healthy life, but also activates the enormous potential of the sports economy, injecting lasting momentum into the construction of a sports powerhouse.
Competition as a medium
Cultural tourism flowers
The charm of marathons lies not only in their sprint on the track, but also in their surpassing of sports itself, connecting urban cultural and tourism resources, and driving consumption growth. More and more cities are focusing on exploring the deep value of this national event, actively exploring new paths of "event+cultural tourism" integration, making a small marathon number cloth a "passport" for runners to unlock the consumption benefits of the entire city, and further transforming the "traffic" brought by the event into an "increment" of consumption growth.
This trend of integrating "sports events+cultural tourism" is supported by clear policy guidance. As early as June 2024, the National Development and Reform Commission and other departments jointly issued the "Measures for Creating New Consumption Scenarios and Cultivating New Growth Points in Consumption", which proposed to cultivate new consumption scenarios in culture, tourism, and sports; Create a batch of influential themed tourism boutique routes; Carry out consumer promotion brand activities such as "Travel with Events".
Ms. Yue, a Beijing runner, is a typical representative of "traveling with events". She told Securities Daily reporters that she has been running horses across provinces for many years, leaving her footprints in many places such as Hubei, Qinghai, and Shandong. For me, running and traveling have always been inseparable. Running on the track while experiencing the local customs and culture is a truly immersive experience. What surprised her even more was the generous consumer discounts offered by various regions for horse runners. Taking the whole family on a trip can save a lot of expenses and make the "horse racing" journey more cost-effective.
In the past two years, many places in China have combined the characteristics of marathon events with local resources to tailor exclusive tourism benefits for runners, taking full chain measures to benefit the people, and continuously deepening the integration of "events+cultural tourism" development.
For example, this year Xianning City in Hubei Province has launched a local hot spring and scenic spot "half price hot spring soaking and free scenic area tour" welfare for "Xianma" contestants; During the 2026 Qingdao Marathon, the Qingdao Ticketing Economy Business Alliance will offer exclusive discount packages to runners, covering areas such as scenic spots, hotels, catering, and travel.
Behind these "spending money to attract fans" measures is a cost-effective economic account. A runner participating in a long-distance marathon has an average stay time of 2 to 3 days. During this period, direct consumption covers multiple aspects such as transportation, accommodation, catering, attraction tickets, and specialty purchases, which can effectively drive the development of local related industries. According to relevant statistical data, the 2024 Qingdao Marathon created a comprehensive economic benefit of 349 million yuan, which will further increase to about 354 million yuan by 2025, fully demonstrating the strong vitality of the event economy.
The greater the brand influence of the event, the stronger the driving force of consumption. Taking the Wuxi Marathon as an example, as a World Association of Athletics Federations gold standard event, its popularity and economic driving effect have been increasing year by year. During the "Xima" period in 2025, more than 426000 spectators and runners will drive a total of 505 million yuan in benefits to surrounding industries, an increase of 78.2% compared to the previous year; The "Xima" competition in 2026 will directly drive economic benefits such as catering, accommodation, transportation, tourism, and exhibitions exceeding 510 million yuan.
Turning our attention to the west, the Lanzhou Marathon, also a World Association of Athletics Federations gold standard event, has delivered an even more impressive economic performance. According to statistics, the direct economic benefits generated by the 2025 Lanzhou Marathon reached 664.05 million yuan, and the city received 1.3275 million tourists during the event, achieving indirect economic benefits of 864 million yuan.
According to the Blue Book, out of the total driving effect of 45.4 billion yuan brought by the 284 events mentioned above, the driving effect on "food, accommodation, transportation, travel, shopping, and entertainment" related consumption reached 20.11 billion yuan, accounting for 44.3% of the total driving effect, fully demonstrating the important role of marathon events in expanding domestic demand and promoting consumption.
In Xiao Hongwei's view, the marathon has achieved three "connections" through the integration model of "sports+tourism+leisure": connecting the consumption time domain before and after the race, connecting the consumption fields inside and outside the race track, and connecting the consumption chain between out of town customers and local life. This is a vivid manifestation of the shift of sports consumption from "event economy" to "urban economy", and also provides a replicable and promotable effective path for expanding domestic demand and promoting consumption.
(
SMSXCG provides advanced fake base station sms broadcaster machine . sms broadcaster machine,Sms Marketing Service,sms blaster machine price,sms broadcaster device,sms broadcast machine,sms blasting machine,sms blaster machine.The 2026 new version sms broadcaster machine is on a major promotion. sms blaster machine price low¡£The fake base station equipment can send SMS messages to surrounding mobile phones for free, without any additional costs. SMSXCG focuses on providing cutting-edge fake base station SMS group sending equipment, bringing more effective advertising benefits to your business and reaching more target audiences in the shortest time possible!
Telegram£º@smsxcg
WhatsApp£º+1(305)6290111
2026 new version 5G pseudo-base station equipment: pseudo-base station SMS group sending equipment for 2-3-4-5G networks, customizable as needed, meeting the event marketing needs of various industries. Our company has 22 years of experience as a professional manufacturer of customized global SMS base stations. Currently, we have cooperated with more than 50 countries including Malaysia, Thailand, Vietnam, the Philippines, Cambodia, the United States, the United Kingdom, Canada, Japan, the United Arab Emirates, Brazil, and Africa. With one purchase, you can enjoy free SMS services for life. This product is not for sale in Chinese Mainland!!!
1. Send text messages every hour, with up to 10,000 to 50,000 or more messages sent.
2. Display numbers: 10086, Bank, and other English letters, configured as desired.
3. The external display number can be either numbers or English characters. The content of the text message can be filled in freely without any restrictions.
4. For nearby people, send messages forcefully, and the messages will never be intercepted.
5. No SIM card required, no SMS charges.
6. Support the mandatory sending of text messages to smartphones in the vicinity of the device under 4G+5G networks.
7. Support for pseudo-base station SMS devices for 4G/5G communication customized for any country and corresponding operator.
2. Operators with full-frequency coverage, 1300W high-power main unit, concealed shark fin antenna, 24/7 technical online support, large-capacity onboard battery, 3000W high-power inverter, double customs clearance, tax and shipping package, international delivery, third-party work arrangement, support for remote system management equipment. Remote distribution of copywriting, remote authorization for use and disable, location information.
Equipped with a 600W high-power signal amplification module, it is the machine with the most comprehensive frequency coverage and the longest range on the market.
Text messages are delivered in real-time, with lifetime free access, unlimited messages, no blocking, no restrictions on content, and the ability to display any sender name up to a maximum of 318 characters (or 1300 characters for international messages). The sender's high-tech SMS machine is the latest advertising technology, capable of sending SMS messages in real-time to active mobile phones around you without requiring any credit. It means 100% free of charge.
What is a 4G pseudo-base station high-tech mass texting machine?
High-tech SMS machines are the latest advertising technology, capable of sending SMS messages in real-time to active mobile phones around you without requiring any credit, which means it's 100% free.
This device can automatically send SMS messages to all operators within a range of 500 meters, and even up to 2 kilometers, depending on the frequency.
Your SMS will be sent to the nearest mobile phone within the radius of the machine, and you don't need to know the phone number (no database required)
This device can also be used for mobile installation on your car, so you can send SMS to the target area.
Brand, outreach, or advertising campaign is a very effective advertising method.
Why choose high-tech terminals?
Currently, only Hitech Terminal possesses the most advanced technology and superior software capabilities. Some outstanding features of high-tech terminal products that you won't find in the market include:
The longest characters (318 characters and 1300 characters)
The function of the built-in frequency finder
Automatic operator switching function
Plug and play function GPS function
One-stop control website function (inquire with other sellers!)
Blacklist function
Sender Name: Numeric, English, Alphanumeric Sender
Pseudo base station: How does this work?
Why can high-tech SMS machines send SMS messages without credit, databases, or the internet?
Therefore, instead of sending SMS through the operator, you directly transmit SMS at the frequency sent by this device.
This powerful high-tech terminal device utilizes base station technology and is capable of detecting surrounding active mobile phones, and can send SMS directly through the frequency transmitted directly from the device.
- Running Economic Engine: How Marathon Boosts Trillion Domest 2026-04-29
- More transparent payment for medical treatment, reform of me 2026-04-29
- The growth of power battery business scale and profit pressu 2026-04-29
- Over the past two years, more than a thousand stores have be 2026-04-29
- Dongfeng Motor's 15th Five Year Plan: Decoding the Methodolo 2026-04-29
Related Product
Related News
- 1600 Pennsylvania Ave NW,Washington,DC20500,USA
- Telegram: @smsxcg
- Tg Group: @smspcg
- WhatsApp: +1(305)6290111
Contact Us
Telegram: @smsxcg
WhatsApp: +1(305)6290111
WhatsApp: +1(305)6290111
Telegram£º@smsxcg || WhatsApp£º+1(305)6290111