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On April 21st, according to Apple's official announcement, Tim Cook will step down as CEO and become Executive Chairman of the Apple Board of Directors. John Ternus, Senior Vice President of Hardware Engineering, will take over as CEO of Apple on September 1, 2026. This personnel adjustment has been unanimously approved by the board of directors and is a major decision made by Apple after careful consideration of its long-term succession plan.

 

Before the formal handover, Cook will continue to serve as CEO this summer and work closely with Tenus to ensure a smooth transition of the company's operations. After being transferred to the position of Executive Chairman, Cook will assist in handling some of the company's affairs, one of which is to communicate with policy makers around the world. With his rich experience and extensive network, he will create a favorable policy environment for Apple's global development.

 

In a statement, Cook said, "It is the greatest honor of my life to serve as the CEO of Apple and be entrusted with leading such an outstanding company. I love Apple wholeheartedly and am immensely grateful for the opportunity to work with such a talented, innovative, creative, and caring team. They remain steadfast in their commitment to enriching customers' lives and creating the world's best products and services

 

Looking back at Cook's career at Apple, he joined the company in 1998 and became CEO in 2011. Under its leadership, Apple has launched a series of groundbreaking products and services. In terms of new product categories, Apple Watch, AirPods, and Apple Vision Pro have led the new trend of consumer electronics; In the service field, a comprehensive Apple ecosystem service system has been established, covering a range of services from iCloud and Apple Pay to Apple TV and Apple Music. At the same time, Cook played a key role in expanding existing product lines such as iPhone, iPad, etc.

 

Under Cook's leadership, Apple's market value grew from approximately $350 billion to $4 trillion, an increase of over 1000%; The annual revenue increased nearly fourfold from $108 billion in fiscal year 2011 to over $416 billion in fiscal year 2025. The company's global business map has significantly expanded, especially in emerging markets where significant progress has been made. Its business has expanded to over 200 countries and regions. The number of retail stores operated by Apple exceeds 500, and the number of countries/regions covered by Apple Store retail stores has more than doubled. The number of employees has increased by over 100000, and the active installation volume has increased by more than 2.5 billion devices.

 

Cook has always made Apple services a key area of development, and under his leadership, the business has grown to over $100 billion. He also co founded Apple's wearable device business. In addition, during Cook's tenure, Apple achieved independent research and development of chips, directly benefiting all users of Apple products. (Qingshan)

 

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