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Food safety consumption reminder: Blueberries should not be

Reporter Li Jian
 
The topic of "using blueberries as anti-inflammatory drugs to get sick" has been continuously fermenting on social media recently, with the phrase "flaunting blueberries for two days, half a pound a day, and a woman's stomach being blocked by a hard lump. A survey conducted by a reporter from China Consumers Daily found that with the popularity of "Blueberry Freedom" and "Blueberry Anti inflammatory" this spring, situations like "showing off" are no longer isolated cases. So, why can't blueberries, known as the "top 1 anti-inflammatory fruits," "reduce inflammation" and instead potentially cause disease?
 
Consumption: Anti inflammatory demand exceeds good taste
 
In April, blueberries entered a peak period of market launch, with prices dropping by nearly 50% year-on-year. The price of a half pound pack of blueberries dropped from 30 yuan before the Spring Festival to 17.9 yuan, and some community convenience stores even offered group purchases for only 9.9 yuan... The value of blueberries plummeted and they were sold in barrels, making "blueberry freedom" one of the hot words on social media platforms this year.
 
Blueberries are rich in vitamin C, anthocyanins, dietary fiber, and various minerals. Around 2000, commercial cultivation began in China, but due to high prices and limited supply, blueberries remained in a niche market for a long time. According to data released by the Small Berry Branch of the Chinese Horticultural Society, in 2020, China's blueberry planting area and total output jumped to the top in the world. In 2024, the total blueberry production in China is about 780000 tons. This spring, blueberry production capacity continues to be released, shifting from high-end gift fruits to daily high-frequency consumption fruits.
 
Blueberries have delicate and juicy flesh, a slightly tough outer skin, and a slight "bursting" sensation when chewed. They have a moderate sour and sweet taste and are highly favored by young consumers. However, taste is only the basic dish for maintaining daily consumption of blueberries. A reporter's investigation found that the market premium of blueberries is closely related to the "healthy image" brought by anthocyanins, and many people hope to regulate their bodies by consuming blueberries.
 
A recent blueberry consumption awareness network micro survey conducted by a reporter from China Consumers Daily on 60 consumers showed that 45% of respondents purchased blueberries to supplement nutrition and pursue health, with anti-inflammatory effects being the core focus; The demand for eye protection accounts for 30%, and the respondents are people who use electronic devices for a long time; Only 15% of respondents purchased blueberries simply because of their sweet and sour taste, which satisfies their taste buds; In addition, 5% of the respondents purchased blueberries because this small berry has a high appearance and is easy to peel, making it suitable for sharing on social media platforms.
 
From the perspective of consumption frequency, consumers who purchase blueberries due to anti-inflammatory needs have a significantly higher consumption frequency than other groups. Among them, 62% of respondents with anti-inflammatory needs consume blueberries 3 to 5 times a week, and 21% consume them daily. Consumers who prioritize eye protection and taste as their main purchasing motivations tend to consume it 1 to 3 times a week.
 
Survey: Anti inflammatory fruits are used as anti-inflammatory drugs
 
During the investigation, the reporter also discovered some misconceptions. Some respondents believed that blueberries have anti-inflammatory effects and even believed that they can replace anti-inflammatory drugs to treat inflammation. This result is very consistent with the popular online posts such as "king of anti-inflammatory drugs" and "natural anti-inflammatory drugs".
 
Cheng Jingmin, a member of the National Health Science Popularization Expert Database, a registered nutritionist of the Chinese Nutrition Society, and a doctoral supervisor at Shanxi Medical University, stated in an interview with China Consumer News that the anti-inflammatory effect of blueberries is actually the function of polyphenols such as anthocyanins, which exert antioxidant and regulatory effects on chronic low-grade inflammation. This function is mild and slow, and requires long-term intake to observe a slight decrease in inflammatory markers. It must be integrated into a healthy diet to be effective; In medicine, anti-inflammatory drugs refer to nonsteroidal anti-inflammatory drugs (such as ibuprofen) or antibiotics, used to treat bacterial infections or acute inflammation, with fast onset and strong effects. Using blueberries as a substitute for medication to treat inflammation caused by acute bacterial infections or inflammation associated with chronic diseases can easily delay treatment or lead to uncontrolled conditions.
 
Simply equating anti-inflammatory foods with anti-inflammatory drugs, confusing food anti-inflammatory with medical anti-inflammatory, social media is one of the main drivers. Cheng Jingmin analyzed that the use of blueberries as anti-inflammatory drugs is a cognitive misconception that medicalizes food functions, which is the result of the combined effects of emotional dissemination on social media, amplification of health anxiety, and misalignment of scientific information. For example, common expressions on the internet such as "Anti inflammatory Breakfast Guide for Workers" and "Achieving Blueberry Freedom=Achieving Health Freedom" elevate consumer behavior into a symbol of self-discipline and refined living, inducing consumers to construct their identity through purchase. Behind this kind of content seeding and character operation, there are many traces of product promotion.
 
According to a search and analysis by a reporter from China Consumers Daily, the anti-inflammatory properties of blueberries have gradually been aggregated into anti-inflammatory effects, which are closely related to user discussions and interactions triggered by "popular science" short videos such as "one blueberry a day, inflammation subsides!" and case sharing such as "anti-inflammatory breakfast" and "sore throat self-healing" on some social media and live broadcasts. After "taking blueberries as anti-inflammatory drugs" became a hot topic, a large number of self media and users followed suit and posted content. Some videos even claimed that "lung disease patients often take blueberries as a substitute for medication", seriously misleading the public.
 
Reminder: Avoid eating blueberries on an empty stomach and overeating
 
The taste is so delicious that it can't stop "- When browsing the pages of blueberry sales stores on multiple e-commerce platforms, a reporter from China Consumer News noticed that many product promotion short videos use similar language. In addition to homophonic slogans such as' no 'blue' encountered, 'berry' troubles every day ', many' personal testing 'shares also claim that' you can eat more '.
 
In fact, the absorption rate of anthocyanins in blueberries is not high in the small intestine, and most of them will enter the colon and be further decomposed and metabolized by intestinal flora. Its anti-inflammatory effect not only requires dosage and duration, but also varies among individuals. Blindly consuming large amounts of blueberries may have the opposite effect.
 
Cheng Jingmin explained that blueberries are rich in pectin and tannic acid. If consumed in large quantities on an empty stomach or in a short period of time, these substances are easily bound to proteins under the action of stomach acid, gradually condensing into solid lumps and other sediments that are difficult to digest, causing gastric stones. Mild cases can cause bloating and stomach pain, while severe cases can lead to gastric ulcers and even gastrointestinal obstruction. Recently, a woman from Fujian mentioned in the hot search list experienced severe upper abdominal pain, nausea, and acid reflux after consuming half a pound of blueberries every day for two consecutive days. After seeking medical attention, she was diagnosed with gastric stone syndrome, which is the situation.
 
When eating blueberries, besides being careful not to fast, one should also be careful not to overeat. The Chinese Nutrition Society recommends that adults should limit their daily intake of blueberries to 50 to 100 grams (approximately equivalent to 10 to 20 small fruits with a diameter of 14 to 16 millimeters), which is a small handful. Children, the elderly, and those with weak gastrointestinal function should have their weight halved or follow medical advice. People with diabetes, people with spleen stomach deficiency and cold and easy diarrhea, people with kidney disease, and people taking anticoagulant drugs should pay special attention not to eat too much.
 
Cheng Jingmin reminds that blueberries belong to the category of thin skinned and juicy berries, with a relatively short shelf life. The best consumption period is 1-2 days after purchase, with the best freshness and nutrient retention; Improper storage of blueberries can easily lead to spoilage. A reliable storage method is to place unwashed blueberries in a fresh-keeping box or perforated container with ventilation holes to avoid squeezing. They can be stored in a refrigerator (0 to 4 ℃) for 3 to 5 days. The reason why early water washing is not recommended is that it will damage the surface fruit powder after cleaning, thereby accelerating spoilage. Therefore, it is best to rinse with running water before consumption, that is, wash immediately after eating.
 
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Food safety consumption reminder: Blueberries should not be
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