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Beijing, April 25 (Reporter Lin Lili) Recently, the General Administration of Market Supervision issued the Notice on Deepening the Ecological Governance of Internet Advertising and the Key Tasks of Internet Advertising Market Order Rectification, making a comprehensive deployment for deepening the ecological governance of Internet advertising, and at the same time, it decided to carry out a six month action to improve the order of Internet advertising market.

 

At present, China's Internet advertising industry is developing rapidly and has formed a complex ecology of data driven and technology enabled. However, the old problems of Internet advertising, such as ignoring creativity and focusing on hype, still exist. New problems, such as the abuse of artificial intelligence and excessive pursuit of traffic, are constantly emerging. It is urgent to implement systematic and comprehensive governance from the height of deepening the ecological governance of Internet advertising. To this end, the General Administration of Market Supervision has formulated and issued the Notice on Deepening the Ecological Governance of Internet Advertising, which is the first time to put forward the "ecological governance of Internet advertising", deploy and improve the regulatory system of Internet advertising, compact the main responsibility of Internet platform enterprises, increase the supervision of advertising in key areas and new formats, strengthen the construction of monitoring technology and law enforcement capacity, and strengthen the guidance and value guidance of advertising, in order to draw an overall blueprint for promoting the ecological governance of Internet advertising.

 

The General Administration of Market Supervision will strengthen the regulation of the Internet advertising market order as a breakthrough to promote the ecological governance of Internet advertising. It plans to strictly crack down on Internet advertising violations strongly reflected by the masses in accordance with the law through a six month rectification action, earnestly maintain the order of the Internet advertising market, lay a solid foundation for promoting other aspects of the ecological governance of Internet advertising, and create a good atmosphere. To this end, the General Administration of Market Supervision has issued the Key Tasks for the Rectification of Internet Advertising Market Order, focusing on six aspects: strengthening the supervision of Internet advertising orientation, strengthening the supervision of advertising activities in live broadcast e-commerce, strengthening the supervision of artificial intelligence generated advertising, increasing the standardization of Internet pop-up advertising, increasing the standardization of "matrix" Internet advertising, and further compacting the main responsibility of the Internet platform, refining the work tasks, focusing on highlighting the problems and making efforts to maintain a good order of the Internet advertising market.

 

People's Daily (April 26, 2026, Issue 02)

 

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